More app use among non-desk workers: how to succeed

Whether in production, care or construction , self-employed workers form the backbone of many companies. Yet when it comes to digital communication, they are often left out in the cold. The employee app is supposed to be about getting connected – but how often is it used less on those same smartphones?

In this article, we take a look at why this is the case, what hurdles there are – and how you can overcome them step by step.

The problem: app use by non-desk workers falls short of expectations

In workshops with companies from industry, healthcare, logistics and trade, we identified three key reasons why non-desk workers often use the app less than they would like:

1. no time for app use in everyday working life

• In shift work, nursing homes or on assembly lines , everyday life is a clocked routine.
• ” A quick look atthe app ” is simply unrealistic for many – or even forbidden.

Solutions:

• Actively allow people to look at their cell phones: Clear approvals from superiors help enormously. If you know that it is allowed, you will be more relaxed when using the app.
• Create time slots: If there is no room for the app during ongoing operations, time should be deliberately set aside for it – e.g. during breaks, handover times or team meetings.
• Push notifications with real added value – e.g. current shift schedules, canteen menu or warnings in the event of faults.
• Kiosk or information terminals in common rooms, where content is visible even without a smartphone.
• Micro-content: content that can be understood in less than a minute – crisp, visual , mobile.

2. technical hurdles & uncertainty

• Many employees are not very tech-savvy or do not use complex apps in their private lives.
• Fear of ” breaking something ” or being overwhelmed is widespread.

Solutions:

• Simple onboarding: with video tutorials, personal explanations or support from app ambassadors from your own shift.
• On-site support: e.g. fixed contact persons or consultation hours for questions.
• Simple, clear language: no technical terms, no endless clicks – ” One Tap, One Info”.

3. fear of surveillance

The Staffice app was specifically designed to also work on private devices – especially to reach non-desk workers. This is a huge advantage, but it also brings challenges:

“Will I be controlled via the app?” – this concern is widespread.

Mistrust can be particularly high in sensitive working relationships.

Solutions:

• Clear communication on data use: What is stored? What for? And what NOT.
• Involvethe works council: Create trust together, emphasize data protection.
• Emphasize voluntariness: Position the app as an offer, not as a coercive measure.

Our tip: A short, easy-to-understand “BYOD info sheet” creates security – ideally coordinated with HR and the data protection officer.

Practical tips for immediate implementation

Here are a few low-effort measures with high impact:

QR code posters with a link to the app in common rooms or on the time clock

Integrateapp use directly during induction – e.g. as a to-do on the first day of work

Appoint colleagues from the team as app guides – peer recommendations work wonders

Deliberately schedulepushes, e.g. every Wednesday afternoon when the shift changes

Gamification as a booster
A bit of fun and games can work wonders.
Tip: Badges, points or small challenges create momentum and make you want to do more.

Curious about part 2?

In the next article , we look at what relevant content for non-desk workers should look like – from language and formats to editorial strategy.