{"id":8005,"date":"2025-06-16T08:58:44","date_gmt":"2025-06-16T06:58:44","guid":{"rendered":"https:\/\/www.staffice.app\/?p=8005"},"modified":"2025-06-23T12:26:24","modified_gmt":"2025-06-23T10:26:24","slug":"create-relevant-content-for-non-desk-workers-content-that-is-really-read-and-liked","status":"publish","type":"post","link":"https:\/\/www.staffice.app\/en\/create-relevant-content-for-non-desk-workers-content-that-is-really-read-and-liked\/","title":{"rendered":"Create relevant content for non-desk workers &#8211; content that is really read (and liked)"},"content":{"rendered":"\n<p class=\"pb__8\"><strong>Relevant content for non-desk workers<\/strong> is often neglected in internal communication. Yet production employees, nursing staff and warehouse teams are crucial to the company&#8217;s success. But content is created in the office \u2014 and rarely ends up where non-desk workers work.  <\/p>\n\n<p class=\"pb__10\">It&#8217;s time to rethink. Because only those who offer content that is truly relevant, understandable and accessible will reach people in production, logistics and care. <\/p>\n\n<h3 class=\"wp-block-heading pb__5\"><strong>Problem 1: Content is often irrelevant for non-desk workers<\/strong><\/h3>\n\n<p class=\"pb__8\">Much of the content is aimed at management, project teams or traditional office environments. But non-desk workers often ask themselves: &#8220;What does this have to do with me?&#8221; <\/p>\n\n<p class=\"pb__8\">The<a href=\"https:\/\/staffbase.com\/blog-de\/herausforderungen-fuer-die-interne-kommunikation\/\"> Internal Communication Trend Monitor from Staffbase<\/a> shows: Employees only feel informed and involved when content is clearly tailored to their work context.<\/p>\n\n<p class=\"pb__5\"><strong>Solutions:<\/strong><\/p>\n\n<ul class=\"pb__8\">\n<li><strong>Taking up topics from the grassroots: <\/strong>Interviews with employees, everyday tips from the camp or experience reports from the care sector.<\/li>\n\n\n\n<li><strong>Location and role-specific thinking:<\/strong> What is important in plant A may be irrelevant in plant B \u2014 target group specificity is crucial.<\/li>\n\n\n\n<li><strong>Involve employees:<\/strong> as co-authors, contributors of ideas, or in editorial rounds. Participation creates relevance. <\/li>\n<\/ul>\n\n<p class=\"pb__10\">These measures lead to relevant content for non-desk workers that really affects their day-to-day work.<\/p>\n\n<h3 class=\"wp-block-heading pb__5\"><strong>Problem 2: Relevant content fails due to barriers<\/strong><\/h3>\n\n<p class=\"pb__8\">Not everyone speaks perfect German, not everyone likes to read long texts. Technical or linguistic barriers quickly exclude entire groups. <\/p>\n\n<p class=\"pb__8\">The <a href=\"https:\/\/www.bitkom.org\/sites\/main\/files\/2022-05\/Bitkom-Leitfaden-Social%20Media-2022.pdf\">Bitkom guideline \u201cSocial Media 2022\u201d<\/a> emphasizes the importance of accessibility and target group understanding \u2014 especially in heterogeneous workforces.<\/p>\n\n<p class=\"pb__5\"><strong>Solutions:<\/strong><\/p>\n\n<ul class=\"pb__8\">\n<li><strong>Simple language and multilingualism:<\/strong> Avoid complex sentence constructions and offer translations if necessary.<\/li>\n\n\n\n<li><strong>Visual content:<\/strong> Videos, icons and images are often more effective &#8211; especially with mobile target groups.<\/li>\n\n\n\n<li><strong>Low-barrier design: <\/strong>High contrast, large fonts and a clear structure help everyone.<\/li>\n<\/ul>\n\n<p class=\"pb__10\">If you want to create relevant content for non-desk workers, you have to actively break down these barriers \u2014 in accessible language, clear design and with real opportunities for participation.<\/p>\n\n<h3 class=\"wp-block-heading pb__5\"><strong>Problem 3: Younger non-desk target groups are left out<\/strong><\/h3>\n\n<p class=\"pb__8\">Generation Z expects more than internal newsletters. They prefer short, visual and interactive content &#8211; optimized for mobile and easy to consume. <\/p>\n\n<p class=\"pb__5\"><strong>Solutions:<\/strong><\/p>\n\n<ul class=\"pb__8\">\n<li><strong>Think mobile-first:<\/strong> Plan content in the format of reels, stories or swipe galleries \u2014 adapted to the smartphone.<\/li>\n\n\n\n<li><strong>Allow user-generated content:<\/strong> Trainee takeovers, selfie posts from everyday working life or small challenges make content approachable.<\/li>\n\n\n\n<li><strong>Interactive formats:<\/strong> Surveys, reactions or quizzes encourage participation and create proximity.<\/li>\n<\/ul>\n\n<p class=\"pb__10\">These are the first steps towards putting relevant content for non-desk workers into practice. But that alone is not enough. <\/p>\n\n<h2 class=\"wp-block-heading pb__8\">Success factors for content that really reaches non-desk workers<\/h2>\n\n<h3 class=\"wp-block-heading pb__5\"><strong>Hyperlocal content<\/strong><\/h3>\n\n<p class=\"pb__8\">What applies to one location is often of no interest to others.<\/p>\n\n<p class=\"pb__5\"><strong>Solution:<\/strong> <\/p>\n\n<p class=\"pb__10\">Targeting content according to user groups or location logic &#8211; with a segmented approach.<\/p>\n\n<div class=\"wp-block-ainoblocks-card shadow-a pt__10 pb__10 pl__10 pr__10\">\n<div class=\"wp-block-outermost-icon-block items-justified-left\"><div class=\"icon-container has-icon-color\" style=\"color:#fc6000;width:48px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path d=\"M313.4 32.9c26 5.2 42.9 30.5 37.7 56.5l-2.3 11.4c-5.3 26.7-15.1 52.1-28.8 75.2l144 0c26.5 0 48 21.5 48 48c0 18.5-10.5 34.6-25.9 42.6C497 275.4 504 288.9 504 304c0 23.4-16.8 42.9-38.9 47.1c4.4 7.3 6.9 15.8 6.9 24.9c0 21.3-13.9 39.4-33.1 45.6c.7 3.3 1.1 6.8 1.1 10.4c0 26.5-21.5 48-48 48l-97.5 0c-19 0-37.5-5.6-53.3-16.1l-38.5-25.7C176 420.4 160 390.4 160 358.3l0-38.3 0-48 0-24.9c0-29.2 13.3-56.7 36-75l7.4-5.9c26.5-21.2 44.6-51 51.2-84.2l2.3-11.4c5.2-26 30.5-42.9 56.5-37.7zM32 192l64 0c17.7 0 32 14.3 32 32l0 224c0 17.7-14.3 32-32 32l-64 0c-17.7 0-32-14.3-32-32L0 224c0-17.7 14.3-32 32-32z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left pt__5 pb__5\"><strong>Targeted communication with Staffice<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left pb__9\"><strong>You can:<\/strong><\/p>\n\n\n\n<ul>\n<li>Selecting the right target groups<\/li>\n\n\n\n<li>Store content in multiple languages<\/li>\n\n\n\n<li>Control the timing of publications &#8211; e.g. at shift changes<\/li>\n<\/ul>\n\n\n\n<p class=\"pt__11\"><strong><strong><strong>Efficient, relevant, automatic &#8211; perfect for relevant content for non-desk workers.<\/strong><\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-ca72795f\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-5dda07d9 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.staffice.app\/en\/test-now\/#demo\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Book a free demo now<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<h3 class=\"wp-block-heading pt__10 pb__8\"><strong>Establish an editorial system for relevant content<\/strong><\/h3>\n\n<p class=\"pb__8\">Individual actions are not enough &#8211; continuity is crucial.<\/p>\n\n<p class=\"pb__8\">Inspiration is provided by the book Corporate Newsroom \u2014 Strukturwandel in der internen Kommunikation (Springer Gabler), which describes how modern editorial processes can also be organized efficiently and creatively internally.<\/p>\n\n<p class=\"pb__8\">\ud83d\udc49 <a href=\"https:\/\/www.springerprofessional.de\/the-corporate-newsroom\/19061954\">Click here for the book on springerprofessional.de<\/a><\/p>\n\n<p class=\"pb__5\"><strong>Solution:<\/strong> <\/p>\n\n<p class=\"pb__5\">Fixed sections and editorial plans, such as<\/p>\n\n<ul class=\"pb__10\">\n<li>\u201c3 questions for \u2026\u201d<\/li>\n\n\n\n<li>&#8220;Canteen gossip of the week&#8221;<\/li>\n\n\n\n<li>\u201e#ToolTipTuesday\u201c<\/li>\n<\/ul>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h3 class=\"wp-block-heading pb__8\"><strong>Build in feedback and analysis loops<\/strong><\/h3>\n\n<p class=\"pb__8\">Communication without a return channel is ineffective.<\/p>\n\n<p class=\"pb__5\"><strong>Solution:<\/strong><\/p>\n\n<ul class=\"pb__8\">\n<li>Evaluate reactions and click figures regularly<\/li>\n\n\n\n<li>Conduct mini surveys on content perception<\/li>\n\n\n\n<li>Continuous development of formats<\/li>\n<\/ul>\n\n<div class=\"wp-block-ainoblocks-card shadow-a pt__10 pb__10 pl__10 pr__10\">\n<div class=\"wp-block-outermost-icon-block items-justified-left\"><div class=\"icon-container has-icon-color\" style=\"color:#fc6000;width:72px\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 24 24\" aria-hidden=\"true\"><path d=\"M11.776 4.454a.25.25 0 01.448 0l2.069 4.192a.25.25 0 00.188.137l4.626.672a.25.25 0 01.139.426l-3.348 3.263a.25.25 0 00-.072.222l.79 4.607a.25.25 0 01-.362.263l-4.138-2.175a.25.25 0 00-.232 0l-4.138 2.175a.25.25 0 01-.363-.263l.79-4.607a.25.25 0 00-.071-.222L4.754 9.881a.25.25 0 01.139-.426l4.626-.672a.25.25 0 00.188-.137l2.069-4.192z\"><\/path><\/svg><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left pt__5 pb__5\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left pb__9\"><strong><strong>Approachable. Understandable. Target group-oriented.  <\/strong><\/strong><\/p>\n\n\n\n<p>Creating relevant content for non-desk workers is not a technical challenge &#8211; it is a communicative task. With a clear target group focus, low-barrier formats and genuine participation, content finally becomes effective where it was previously too often overlooked. <\/p>\n\n\n\n<p class=\"pt__11\"><strong><strong>Want to know how you can implement a smart content strategy directly in your employee app?<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__default-btn uagb-btn-tablet__default-btn uagb-btn-mobile__default-btn uagb-block-f044becb\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap \">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-56c33aec wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"https:\/\/www.staffice.app\/en\/test-now\/#demo\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Book a free demo now<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M438.6 278.6l-160 160C272.4 444.9 264.2 448 256 448s-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L338.8 288H32C14.33 288 .0016 273.7 .0016 256S14.33 224 32 224h306.8l-105.4-105.4c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160C451.1 245.9 451.1 266.1 438.6 278.6z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading pt__11 pb__5\"><strong>Curious about part 3?<\/strong><\/h2>\n\n<p class=\"pb__10\">In the next article, we look at how companies can build digital communities \u2014 with platforms, formats, and rituals that create real closeness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Relevant content for non-desk workers is often neglected in internal communication. Yet production employees, nursing staff and warehouse teams are crucial to the company&#8217;s success. But content is created in the office \u2014 and rarely ends up where non-desk workers work. It&#8217;s time to rethink. Because only those who offer content that is truly relevant, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7998,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[136,149,87],"tags":[296,290,303,291,300,238,293,198,301,304,195,308,248,302,295,239,297,292,307,306,298,299,305,294],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Create relevant content for non-desk workers - content that is really read (and liked) | Staffice Mitarbeiter-App<\/title>\n<meta name=\"description\" content=\"Relevant content for non-desk workers is the key to modern internal communication. This is how you reach everyone.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.staffice.app\/en\/create-relevant-content-for-non-desk-workers-content-that-is-really-read-and-liked\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Create relevant content for non-desk workers - content that is really read (and liked) | Staffice Mitarbeiter-App\" \/>\n<meta property=\"og:description\" content=\"Relevant content for non-desk workers is the key to modern internal communication. 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